Partner Up!

I spoke recently to a group of multisport sponsors at the USA Triathlon Partner Summit in Tempe, Az. As you may know, USAT is making an all-out effort to reverse a flattening of the registration curve the sport has experienced in recent years. The same flattening trend has been noted in distance running, to an…

2018 USA Triathlon Age Group National Championships

As the Official Signage partner to USA Triathlon, MPA Event Graphics produces signage for all USAT events, including its National Championship Series. At the 2018 USAT National Age Group Championships in Cleveland our successful collaboration with USAT was on full display — tents, banners, fencing, fabric solutions, wayfinding and more. In some case the ideas came from us; in others the creativity flowed from USAT: “Can you do this?”

We usually can. and did. It’s the kind of dynamic, symbiotic relationship we look for at MPA Event Graphics — one that allows us to exercise the full scope of our capabilities in the service of a defined client objective: make the event look and feel as great as possible. Put on a show for the participants. Because in the end, that’s what events are — or should be: putting on a great show.

Puttin’ on the Ritz

People ask me, “Where can I best spend my limited signage budget?” I’ve arrived at a quick two-part answer. The first place is wayfinding. Directional signage. You can’t have too much. In a time of too many races and too many athletes, customer service can be enough of a differentiator to keep your athletes not…

The LED Future

It will be some years before even the largest and best-funded events that we typically work with will switch to LED signage and away from traditional signs and banners. Some minor inroads in the form of digital track boards have been made, but the current economics of the industry make a broad, widespread switch unlikely…

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Why Race Signage Is Not Just a Line Item

I recently spoke on the topic of event signage being more than just a profit-gobbling line item at the Road Runners Club of America National Convention in Washington DC. (https://www.rrca.org/) There’s no doubt race directors are evolving on this issue. While some event pros still part grudgingly with signage budgets, it was good to see…

The Art of Wayfinding

Wayfinding signage plays a key role in keeping your customers moving in the right direction For race directors willing to get into the weeds on directional signage, The New York Times recently published a terrific piece: “Lost in Penn Station? Amtrak Has an App to Guide You.”  The topic is “wayfinding”, the term industry professionals…

First Impressions Count

“When you’re asking for money, always be the best-dressed guy in the room.” — Mark McCormack, founder, IMG I walked into a pre-race expo a few years ago, and the first thing I saw from across the parking lot was a printed canopy that looked as it had survived the Battle of Baghdad. Legs askew, filthy…

Mitigating the Risks of Metal Barricades

I was chatting with a client recently and the topic of barricade safety came up. It’s not really an issue in running, but metal barricades can be a hazard to competitive triathletes and cyclists — especially on loop courses and criteriums that feature racing at close quarters, amplifying the risk of crashes. Few would debate…