Wayfinding signage plays a key role in keeping your customers moving in the right direction For race directors willing to get into the weeds on directional signage, The New York Times recently published a terrific piece: “Lost in Penn Station? Amtrak Has an App to Guide You.” The topic is “wayfinding”, the term industry professionals…
Event Signage, Considered.
“Beware the person who won’t be bothered with details.”
― William Feather