Signage Nerd

Event Signage, Considered.

“Beware the person who won’t be bothered with details.”

― William Feather

Partner Up!

I spoke recently to a group of multisport sponsors at the USA Triathlon Partner Summit in Tempe, Az. As you may know, USAT is making an all-out effort to reverse a flattening of the registration curve the sport has experienced in recent years. The same flattening trend has been noted in distance running, to an…

Read more

Puttin’ on the Ritz

People ask me, “Where can I best spend my limited signage budget?” I’ve arrived at a quick two-part answer. The first place is wayfinding. Directional signage. You can’t have too much. In a time of too many races and too many athletes, customer service can be enough of a differentiator to keep your athletes not…

Read more

The LED Future

It will be some years before even the largest and best-funded events that we typically work with will switch to LED signage and away from traditional signs and banners. Some minor inroads in the form of digital track boards have been made, but the current economics of the industry make a broad, widespread switch unlikely…

Read more

The Art of Wayfinding

Wayfinding signage plays a key role in keeping your customers moving in the right direction For race directors willing to get into the weeds on directional signage, The New York Times recently published a terrific piece: “Lost in Penn Station? Amtrak Has an App to Guide You.”  The topic is “wayfinding”, the term industry professionals…

Read more

First Impressions Count

“When you’re asking for money, always be the best-dressed guy in the room.” — Mark McCormack, founder, IMG I walked into a pre-race expo a few years ago, and the first thing I saw from across the parking lot was a printed canopy that looked as it had survived the Battle of Baghdad. Legs askew, filthy…

Read more

Refreshing Your Banner IQ

It’s human to take the most common things for granted. For an event professional, banners are one of those things. And they shouldn’t be. If you’re managing an outdoor event, banners are your public face; they speak quickly and loudly about what kind of operation you’re running. So banners are important. They deserve your attention…

Read more

Walking Around, Thinking…

When you’re truly into signage as I am, you tend to notice the incredible creativity ordinary folks apply to public communication. Give a smart person a Sharpie or a piece of chalk, and magic happens. I’ll be sharing occasionally some of this impromptu brilliance, as I have below. I hardly think a caption is required.…

Read more