Mike’s 2017 Ironman World Championship Gallery
With endurance sports as a key focus of MPA Event Graphics sales and marketing activity, the Ironman World Championships on Kona, Hawaii not only captures a lot of my attention, but is also one measure of our success in the category. In 2017, MPA clients comprised nearly 40% of all Ironman expo participants, including exhibitors in the main expo itself in the Athletes Village, or along various points north and south along Alii Drive. It was our best year so far, representing steady growth since we began to focus seriously on endurance several years ago.