Inflatable Arches — A Buyer’s Guide

Quality, not price, is the most reliable differentiator Note: This article was originally published on racedirectorshq.com. Inflatable arches elicit some of the strongest opinions, both pro and con, of all the major elements of event infrastructure. They’re easy to use (flip a switch and stand back) and relatively low cost, but are they too informal?…

Partner Up!

I spoke recently to a group of multisport sponsors at the USA Triathlon Partner Summit in Tempe, Az. As you may know, USAT is making an all-out effort to reverse a flattening of the registration curve the sport has experienced in recent years. The same flattening trend has been noted in distance running, to an…

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Why Race Signage Is Not Just a Line Item

I recently spoke on the topic of event signage being more than just a profit-gobbling line item at the Road Runners Club of America National Convention in Washington DC. (https://www.rrca.org/) There’s no doubt race directors are evolving on this issue. While some event pros still part grudgingly with signage budgets, it was good to see…