Wayfinding signage plays a key role in keeping your customers happy For race directors willing to get into the weeds on directional signage, The New York Times recently published a terrific piece: “Lost in Penn Station? Amtrak Has an App to Guide You.” The topic is “wayfinding”, the term industry professionals use for pointing people…
There is no form of mass communication with more raw, elemental impact than signs and banners. Slicky produced or crudely drawn, they get the message across simply, quickly, inexpensively. Commercial signage has been a multicultural mainstay as long as cultures of one kind or another have existed. For the same basic reasons — simple,…
“When you’re asking for money, always be the best-dressed guy in the room.” — Mark McCormack, founder, IMG I walked into a pre-race expo a few years ago, and the first thing I saw from across the parking lot was a printed canopy that looked as it had survived the Battle of Baghdad. Legs askew, filthy…
I was chatting with a client recently and the topic of barricade safety came up. It’s not really an issue in running, but metal barricades can be a hazard to competitive triathletes and cyclists — especially on loop courses and criteriums that feature racing at close quarters, amplifying the risk of crashes. Few would debate…
It’s human to take the most common things for granted. For an event professional, banners are one of those things. And they shouldn’t be. If you’re managing an outdoor event, banners are your public face; they speak quickly and loudly about what kind of operation you’re running. So banners are important. They deserve your attention…
When you’re truly into signage as I am, you tend to notice the incredible creativity ordinary folks apply to public communication. Give a smart person a Sharpie or a piece of chalk, and magic happens. I’ll be sharing occasionally some of this impromptu brilliance, as I have below. I hardly think a caption is required.…