First Impressions Count

Marketing/Sponsorship, Signage Nerd

“When you’re asking for money, always be the best-dressed guy in the room.” — Mark McCormack, founder, IMG I walked into a pre-race expo a few years ago, and the first thing I saw from across the parking lot was a printed canopy that looked as it had survived the Battle of Baghdad. Legs askew, filthy…

Mitigating the Risks of Metal Barricades

Barricade Signage, Signage Nerd

I was chatting with a client recently and the topic of barricade safety came up. It’s not really an issue in running, but metal barricades can be a hazard to competitive triathletes and cyclists — especially on loop courses and criteriums that feature racing at close quarters, amplifying the risk of crashes. Few would debate…