Separate, But Together Although it may feel as if the world has stopped, athletes, trainers and Event Directors have found ingenious ways to continue to make a difference virtually. And we at MPA Event Graphics — because it’s what we do — have noticed that this new normal could use some branding. If you are coaching…
I spoke recently to a group of multisport sponsors at the USA Triathlon Partner Summit in Tempe, Az. As you may know, USAT is making an all-out effort to reverse a flattening of the registration curve the sport has experienced in recent years. The same flattening trend has been noted in distance running, to an…
People ask me, “Where can I best spend my limited signage budget?” I’ve arrived at a quick two-part answer. The first place is wayfinding. Directional signage. You can’t have too much. In a time of too many races and too many athletes, customer service can be enough of a differentiator to keep your athletes not…
I recently spoke on the topic of event signage being more than just a profit-gobbling line item at the Road Runners Club of America National Convention in Washington DC. (https://www.rrca.org/) There’s no doubt race directors are evolving on this issue. While some event pros still part grudgingly with signage budgets, it was good to see…
“When you’re asking for money, always be the best-dressed guy in the room.” — Mark McCormack, founder, IMG I walked into a pre-race expo a few years ago, and the first thing I saw from across the parking lot was a printed canopy that looked as it had survived the Battle of Baghdad. Legs askew, filthy…