I don’t need to go on for too long here, other than to say this is a really good piece that will help you understand a bit more about color.
We spend a lot of time on this topic here at MPA Event Graphics, usually because it’s so hard getting good color information from our clients. This is the kind of thing we hear frequently: “Make the background green. You know, like trees.”
Aside from the lack of botanical precision, a direction like that leaves us wandering in a bad place, since the universe of “green” is enormous, and the risk is what our client doesn’t care about now, may suddenly matter big-time once the finished product is in hand.
Color matters. You know that because, as you’ll read, big consumer brands battle constantly in the color tranches of the design world, looking for a visual advantage. But it’s important for a small event company too, because to look your best your banners, flags, tents, table covers, etc. need to look like they came out of the same box — or as near to that as practically possible.
In any case, read on. This one is keeper. Here’s the {LINK}.
Until next time. Be well. — MP
